Should You Limit Your Service Area Within The Zip Code Where A GMB Is Secured?

In episode 214 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked if one should limit the service area of a GMB within the zip code where it is secured.

The exact question was:

LLP method question:

I’m in a large city with a dozen zip codes within that city name. If I secure a GMB in one of those zip codes with a population of over 10k should I limit my service area to target just that zip code where the GMB is secured?

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