Is It Possible To Leverage A Popular Name To Get Local Press And Media Attention?

In episode 224 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked if it is possible to leverage a popular name to get press and media attention locally.

The exact question was:

Hello my name is Quentin RAVENEL Im a full time musician based in Charleston South Carolina. Arthur Ravenel jr is a staple here we’ve named a bridge after him that gathers 25,000 people every year in April to run/walk on the RAVENEL BRIDGE is there anyway too use my last name as Leverage?

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